If you are reading this, you probably know the multicultural communities you want to reach. Beyond that however, it may be a bit fuzzy.
That’s where we sharpen the image.
For over 15 years, our team has connected North America’s largest brands to consumers in rapidly growing immigrant communities. We work across all media platforms: print, radio, web, TV and we understand the cultural sensitivities of these markets.
Sunflower Media maintains an up-to-date media database for ethnic publications and outlets – there are thousands in North America. This information is essential whether you are booking print ads for the Chinese market in Vancouver and Seattle or digital creative for the Indian market in Toronto or seeking recommendations on TV spots for the Latino market in New York.
Ethnic markets are not homogenous, there is as much diversity within each ethnic group as there are between groups. Ethnic markets also pose the challenge of understanding their political and religious sensitivities. A great tagline for one market may lose punch or even offend in another.
We fill in the gaps, and provide this necessary service of ethnic media buying between strategising and execution, thus saving you time, money, and costly errors.