Indian Americans are the most educated of Asian immigrants to the US. They also have the highest median incomes per household.
Over 75% of people from this demographic hold a post-secondary degree. And as of 2010, median household income for Indian-Americans was $88,000, 25% higher than that for all Asian-Americans ($66,000), and nearly 80% higher than all US households ($49,800)
There are more than 2 million people of South Asian background living in Canada and another 3.6 million living in the US.
In the US, the biggest regions for Indian-American populations is California, New York/ New Jersey, and then Texas and Illinois. In Canada it is Ontario, British Columbia and then Alberta.
Within the South Asian rubric, there is tremendous diversity – as there is in the subcontinent. In Western Canada, Punjabi speaking immigrants hold a dominant spot in terms of size and influence. In Toronto there is greater diversity with Gujrati, Hindi, and Tamil speaking households also forming significant pockets.
We assist clients market their products and services to South Asian/ Indian communities in cities such as Toronto, Vancouver, Montreal, and Calgary and in the US for cities like New York, Los Angeles, Dallas, Chicago, Washington DC and other markets.
Campaign bookings can be focussed on single media platforms or multiple (print, digital, TV, and radio).
Our team provides one-stop media buying, translation (Punjabi, Urdu, Tamil, Hindi) as well as artwork/ creative adjustment, translation and re-sizing services. All you need to provide is the campaign parameters and we do the rest from A to Z.