BC Salmon Farmers

bcsfa_malaysian_012810Background: The BC Salmon Farmers Association is a forum for communication and cooperation within the salmon farming sector.

The focal point for liaison between the industry and government. Members include both farmed salmon producers, and many of the companies who provide services and supplies to them.

Our Work: Our team composed a campaign entitled “Local ingredient | International Cuisine” for the BC Salmon Farmers. We organised a series of video shoots featuring chefs from various Asian restaurants in Vancouver. The chefs created a recipe from their culinary backgrounds (Chinese, Thai, Sri Lankan, Malaysia, and more) that featured BC farm salmon as the key ingredient. The videos were aired in local news portals (mainstream and ethnic). Fullpage ads featuring the recipes, photos of the chefs and salmon nutritional facts ran in various print media in Vancouver. Sunflower executed this multi-platform campaign across web, video, and print outlets.

VIEW VIDEOS

Malaysian Hut (Sarawak Malaysian style)
24Hours Newspaper  |  Asian Pacific Post

T&T Supermarket (Chinese style: Tofu and garlic salmon)
24Hours Newspaper  |  Asian Pacific Post

Copper Chimney (West Coast style: Cedar Plank Salmon)
24Hours Newspaper  |  Asian Pacific Post

House of Dosas (Salmon Malabar Style)
24Hours Newspaper  |  Asian Pacific Post

Seri Malaysia (Masak Lemak Chili Padi Salmon)
24Hours Newspaper  |  Asian Pacific Post

 

 

 

 

 

 

 


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