Background: ‘The Best or Nothing’- Mercedes-Benz truly is German engineering unparalleled. The German carmaker is one of the top 10 most recognised brands around the globe with divisions on every continent. A division of the German company Daimler AG, Mercedes Benz is known for luxury vehicles, buses, coaches, and trucks. The brand name first appeared in 1926 under Daimler-Benz, but traces its origins to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and to Karl Benz’s 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline powered automobile. The company is headquartered in Stuttgart, Baden-Württemberg, Germany.
Our work: A leader in its industry, Mercedes Canada also works on the cutting edge when it comes to marketing its brand. Our team worked with the company to execute digital campaigns targeting affluent Chinese and South Asian consumers through digital platforms WeChat and Facebook. Our team provided a number of services including translation into Chinese and Punjabi, the development of web landing pages, copy-editing services, graphic design, analytics, and, of course, overall execution.