ETHNIC IS THE NEW MAINSTREAM
In cities such as Vancouver, and Toronto, almost half the population come from multicultural communities. By 2020, visible minorities will be the majority in these metropolitan areas according to Census.
For this reason, we execute digital campaigns in both English and in languages such as Chinese, Tagalog, Punjabi, Korean, Persian, and more. Digital campaigns executed in translated languages usually attract higher rates of engagement than their English counterparts. This advertising return on investment (ROI) can be many folds greater that English-only campaigns, according to the Yahoo Acculturation Study.
Sunflower Media’s expertise extends across platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Google AdWords, as well as ethnically specific networks such as WeChat, Weibo, and Baidu.
Using a variety of demographic indicators, page subscriptions, language, and cultural tags, our team has refined a series of techniques to define ethnic audiences on social platforms.
Our digital campaigns include translation of posts, copy-editing, graphic design, sub-titles, video-editing, and of course, specific targeting by ethnicity on various social media platforms, ad networks and publisher websites.
All campaigns are optimised for all digital mediums including mobile.