The focal point for liaison between the industry and government. Members include both farmed salmon producers, and many of the companies who provide services and supplies to them.
Our Work: Our team composed a campaign entitled “Local ingredient | International Cuisine” for the BC Salmon Farmers. We organised a series of video shoots featuring chefs from various Asian restaurants in Vancouver. The chefs created a recipe from their culinary backgrounds (Chinese, Thai, Sri Lankan, Malaysia, and more) that featured BC farm salmon as the key ingredient. The videos were aired in local news portals (mainstream and ethnic). Fullpage ads featuring the recipes, photos of the chefs and salmon nutritional facts ran in various print media in Vancouver. Sunflower executed this multi-platform campaign across web, video, and print outlets.