Background: The British Columbia Unclaimed Property Society (BCUPS) works with holders of unclaimed property to reunite rightful owners with their forgotten or unclaimed assets. The Society maintains a public database of dormant accounts and assets, and process eligible claims to reunite owners with their forgotten dollars. In 2015, BCUPS received close to $4 million in unclaimed property from companies and organizations and returned approximately $900,000 to claimants. Currently the BCUPS database lists over $130 million in unclaimed funds, including some dating as far back as 1859.
Our Work: Our Canadian ethnic marketing team executed campaigns in the Chinese, and South Asian markets. This multicultural marketing work included Chinese and Punjabi language translation, graphic design, translation, and media buying services for both print and digital platforms (Facebook Audience Network, and Instagram).