BACKGROUND: Elections Alberta is an independent, non-partisan office of the Legislative Assembly responsible for administering provincial elections, by-elections and referenda. This body administers the Election Act and the provincial electoral process. Returning Officers are appointed by the Chief Electoral Officer to assist in the conduct of electoral events and effectively train and equip 16,000-plus Albertans who are employed during an election.
OUR WORK: Our Calgary and Edmonton multicultural marketing teams executed a multi-language multicultural campaign for this client, over both print and digital media platforms. We provided copy-writing/ translation services in a number of languages: Traditional Chinese, Simplified Chinese, Punjabi, Tagalog, Korean, and Spanish. We also provided media recommendations, demographic targeting, graphics, and reporting. On the digital side, we geo-targeted Chinese Albertans – our ethnic digital marketing team again provided media recommendations, copy, and graphic services.