Background: Founded in 1981, Kwantlen, now Kwantlen Polytechnic University, has four campuses located in the Metro Vancouver region of British Columbia. KPU offers bachelor’s degrees, associate degrees, diplomas, certificates and citations in more than 120 programs. Almost 20,000 students annually attend courses at KPU campuses in Surrey, Richmond, Langley and Cloverdale. A large percentage of KPU’s student body is drawn from BC’s vibrant immigrant communities and also from Canada’s surging number of international students.
Our Work: Our Vancouver ethnic marketing team executed a campaign for KPU’s School of Traditional Chinese Medicine. Our multicultural marketing work included South Asian (Punjabi) language translation, graphic design, translation, and media buying services for print outlets in Canada.