BACKGROUND: Minto is an award-winning integrated real estate development and property management company that has proudly created healthy communities and innovative places for people to live, work and play for over 60 years. Our legacy of exceptional quality and craftsmanship began with brothers Gilbert, Irving, Lorry and Louis Greenberg, a vacant barn and a shared vision to always do the right thing. Today Minto has grown to include rental apartments, furnished suites, single-family homes, condominiums and commercial spaces with operations in Ottawa, Toronto, Calgary, Edmonton, London and Florida, with a continued focus on providing outstanding service and meaningful contributions to our communities.
OUR WORK: Sunflower’s multicultural marketing team assisted Minto in reaching out to BC’s Chinese community. Florida’s retirement communities continue to grow and attract Canadians including retirees, tourists, and investors from Canada’s ethnic communities. Our Toronto multicultural marketing team assisted this client through ethnic media recommendations, and campaign execution.