Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.
Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing work included Tagalog language translation, graphic design, translation, and media buying services. Our digital campaign work was executed on Facebook’s Audience Network and included copy-editing, translation, and reporting services.