Background: Commuters in the Greater Vancouver Regional District are ailing from delays that seem to more severe each year. Road congestion hurts everyone in the Lower Mainland, whether through time lost for productive pursuits, to time which could be better spent with loved ones. Translink, as the statutory authority responsible for the regional transportation network of Metro Vancouver in British Columbia, Canada, including public transport, major roads and bridges, is working to find a solution that will simultaneously keep drivers moving on open roads while growing the region’s public transit infrastructure.
The Work: Our Vancouver multicultural marketing team worked with the client to execute a multi-language campaign in print and digital mediums for a series of public consultations held on traffic decongestion strategies. This is an initiative of the Mobility Pricing Independent Commission. Our Vancouver ethnic agency executed campaigns in Simplified Chinese, Traditional Chinese, and Punjabi, each of which included media recommendations, graphics, translation, demographic targeting, and reporting.