University of Victoria

BACKGROUND: The University of Victoria is one of Western Canada’s largest post-secondary institutions. It is consistently ranked in the top three in the country in the category of comprehensive universities (institutions in this category have a significant amount of research activity and a wide range of programs at the undergraduate and graduate level, including professional degrees). The University of Victoria is renowned for its research into climate and ocean science.

OUR WORK: Our team worked closely with staff from the university’s School of Public Health and Social Policy in the beta launch and testing of a new diabetes app that targeted BC’s South Asian population. Our multicultural marketing team collaborated on storyboards for a TV commercial that would engage the target audience (South Asian seniors) to download the app to their smartphones and integrate it into their daily health and diabetes management.


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