Background: Value Village is a global thrift retailer of gently used clothing, accessories and household goods.
This green-oriented business of purchasing, reselling and recycling keeps more than 650 million pounds of used goods from landfills each year.
Worldwide Value village operates over 330 locations and has 20,000 employees in Canada, the United States and Australia.
The Work: Thinking green and recycling items like clothing is becoming a popular activity in North America yet it is a relatively newer concept amongst immigrant communities.
Our team worked on introducing the Value Village brand and its retail locations and discounted prices to the South Asian market in BC.