BACKGROUND: The VCHA is British Columbia’s largest health region. It serves over 1.25 million people (or approximately one quarter of the province’s population) and includes the cities of Vancouver, Richmond, North and West Vancouver, as well as regions like Garibaldi, Sunshine Coast, Powell River, Bella Bella and Bella Coola.
OUR WORK: Communication has been instrumental to managing the 2020-2021 coronavirus public health crisis and mitigating where possible the spread of COVID-19. Our multicultural media team worked on pandemic campaigns to communicate (in-language) vaccine rollout guidelines and availability with this health region’s Chinese, South Asian, and Filipino populations. We provided media recommendations, execution, and reporting.