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May 12, 2016

Background: The BC Renal Agency (BCRA) works to improve kidney patient quality of life and outcomes. Using the latest research and collective knowledge of the kidney care community, we address the challenge of kidney disease by improving early diagnosis and treatment, and educating British Columbians about the risks and signs of kidney disease. BCRA also ensures consistent and accurate communication about kidney care with the BC Ministry of Health,…

February 10, 2016
  • Comments Off on Tourism Northwest Territories

BACKGROUND: Northerners speak ‘welcome’ in no fewer than 11 official languages and many more, from countries that range from Armenia to Zimbabwe.
Visitors will always be welcomed in English, but chances are just about every second person you meet can speak at least one other language. Roughly half our 43,000 residents are First nations or Inuvialuit. The larger centres, Yellowknife, Inuvik and Hay River, are also home to more recent arrivals.
Who are we? From…

November 11, 2015

Background: Developed by Austria’s Swarovski family, Sparkling Hill is considered the premier European styled wellness resort in North America. Over three million individual crystals adorn Sparkling Hill resort, which itself in turn is immaculately carved – like a Swarovski gemstone – into the granite apex of a mountain overlooking Okanagan Lake. The 149 room resort provides a panorama of the north end of Okanagan Lake and the Monashee…

November 11, 2015

Background: One of the largest comprehensive universities in Western Canada, University of Regina has over 12,000 part-time and full-time enrolled students. Famous alumnus include Canada’s former finance minister Ralph Goodale, award-winning novelist Guy Vanderhaeghe, and journalist Pamela Wallin.

Our Work: The university has grown considerably in the past number of years as its enrollment has swelled with students from across the Prairie provinces (Alberta, Saskatchewan, and Manitoba). Sunflower assisted…

August 26, 2015

Background: This US based cruise-ship company was made famous by The Love Boat in the 1970’s.

Since then has grown into one of the world’s largest cruising companies. The “little cruise line that could” has evolved into a cruise industry giant.
Beginning with a 6,000-ton converted ferry chartered from the Canadian Pacific Railway, Princess now has 16 ships sailing the globe offering approximately 100 itineraries that range from one to…

July 25, 2015

Background: In 2015, this upscale brand moved into Canada, opening 6 anchor-size stores in the hearts of Calgary, Toronto, and Vancouver.

Staffing and training such a massive operation is by no means an easy exercise.
For the store to launch successfully in a new country where it previously has had no presence, having a well-trained and dedicated staff will be critical to its success.

This publicly listed company (JWN – NYSE) has…

July 24, 2015

 

Background: The weird and quirky Northwestern US city of Portland is truly ‘Happening Now’.

Located 500 kilometres from Vancouver – or approximately a 6 hour drive – Portland, Oregon is the new Seattle for Canadian cross-border residents.

The city has a growing cultural mystique that is attracting tourists from across the region – and having no state sales tax doesn’t hurt either.

Our Work: We helped introduce the attractions of Portland, Oregon…

July 23, 2015

Background: ‘Natural Since Always’, eggs hold an esteemed place in the Western diet.
The eggs produced by the farmers of British Columbia are done so to the highest of health standards.

BC Egg Marketing Board’s mission is to educate all citizens in the province about the nutritional value of this essential staple.

Our Work: We organised an ethnic market campaign – Chinese and South Asian – for the Egg Marketing Board. Working…

July 21, 2015
  • Comments Off on Seattle Regional Family Centre

Background: The EB5 visa provides a method of obtaining a green card for foreign nationals who invest money in the United States.

To obtain the visa, individuals must invest US$1,000,000, creating or preserving at least 10 jobs for U.S. workers excluding the investor and their immediate family.

EB5 investment bodies like the Seattle Regional Family Centre provide vehicles for immigrants to invest and generate jobs in the US.

The Work: Marketing for…

July 20, 2015

Background: One of Canada’s oldest private colleges, Sprott Shaw has featured their courses in a number of campaigns over many years that have targeted multicultural consumers in BC and across Canada.

These have crossed all platforms: print, web, radio, and TV.

Over this time period, Sprott Shaw has not only grown in the number of campuses established in Canada and overseas but also in the number of courses available for students.

The…