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November 21, 2019

BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic…

March 01, 2019

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North…

October 12, 2018

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton…

October 12, 2018

BACKGROUND: This internationally recognised brand specialises in the retail of toys, clothing, video games, and baby products.
Toys R Us Canada operates over eighty stores across the country where the strength of the brand has proven very resilient to online competition from large international digital competitors.

OUR WORK: Recently Toys R Us stores in areas with significant Chinese demographics began accepting WeChat Pay, the extremely popular and ubiquitous digital currency used…

October 12, 2018

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out…

October 12, 2018

BACKGROUND: Amazon is not only the dominant online retailer in the world but the company, but with its surging Amazon Web Services (AWS), and Prime Online content units, the company is poised to become he biggest tech company n the world in the coming years.
A staggering 55% of product searches are now conducted on Amazon – twice the amount on the nearest competitor Google.

OUR WORK: Our Vancouver ethnic marketing…

May 17, 2018

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many…

May 14, 2018

Background:  TD Canada Trust is the personal, small business and commercial banking operation of the Toronto-Dominion Bank (TD) in Canada. TD Canada Trust offers a range of financial services and products to more than 10 million Canadian customers through more than 1,100 branches and 2,600 “Green Machine” ATM’s. In addition to the countrywide network of TD branches and ATM’s in Canada, the bank has a network of mobile mortgage…

May 14, 2018
  • Comments Off on Greater Toronto Airport Authority

Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in…

December 20, 2017

BACKGROUND: Canada has some of the highest cellphone rates in the world. Lucky Mobile is set to counter this situation and provide Canadian consumers a choice by offering a low-cost mobile solution. Lucky Mobile, launched by Bell Telecom, has liberated the market by offering cell service without a credit check (a bane of newer immigrants who compose a growing segment of Canada’s consumer market), no long term commitment, protections…

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