November 04, 2017

Background: Nutricosmetics is a growing sector of the beauty and wellness industry. Minerva is a leading edge company in this field. Earlier this year in March 2017, this multinational company launched Gold Collagen, a new generation skincare solution that works from within to promote beautiful and younger looking skin. This nutricosmetic is a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the…

November 03, 2017

Background: Avison Young is one of the world’s fastest-growing commercial real estate firms. Headquartered in Toronto, this global firm now has over 80 offices and over 100 million square feet of space under property management.  In 2017, the company was named one of Canada’s Best Managed Companies for the sixth year running by Deloitte.

Our Work: Southeast Calgary’s new XXXX commercial development has XXX introduced XXX units into Calgary’s commercial…

September 06, 2017

Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.

Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing…

September 06, 2017

BACKGROUND: Pandora designs, manufactures and markets hand-finished and contemporary jewellery. Pandora jewellery is sold in more than 100 countries on six continents through approximately 7,900 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 21,200 people worldwide of whom approximately 12,500 are located in Gemopolis, Thailand, where the company manufactures its jewellery.

OUR WORK: Our South Asian marketing…

September 05, 2017

Background: Loblaws is a supermarket chain with over 2000 stores in Canada. It is Canada’s largest food distributor.
Loblaws is headquartered in Brampton, with stores in British Columbia, Alberta, Ontario and Quebec, including its marquee brand, Real Canadian Superstore. The first grocery store in the chain opened in 1919 – it was based on a self-serve, cash-and-carry model which offered lower prices. This model proved to be a big hit. Over the…

February 25, 2017

Background: The Kit is Canada’s 360˚ beauty and style leader: elegant, engaging, and essential. This fashion company is a full-fledged media brand, which uses the power of digital, print and social to tell rich, engaging, authentically multi-platform stories. The Kit connects with readers with Canada’s most compelling beauty and fashion content: breaking news, gorgeous photo shoots, editor-approved shopping lists, and thoughtful trend features. The magazine’s female…

February 19, 2017
  • Comments Off on Kwantlen Polytechnic University (KPU)

Background: Founded in 1981, Kwantlen, now Kwantlen Polytechnic University, has four campuses located in the Metro Vancouver region of British Columbia. KPU offers bachelor’s degrees, associate degrees, diplomas, certificates and citations in more than 120 programs. Almost 20,000 students annually attend courses at KPU campuses in Surrey, Richmond, Langley and Cloverdale. A large percentage of KPU’s student body is drawn from BC’s vibrant immigrant communities and also from Canada’s…

February 19, 2017
  • Comments Off on LV Logistics (Overwaitea Food Group)

Background: With a combined workforce of almost 650 employees , one of the largest in the Fraser Valley in BC, EV Logistics operates two distinct distribution centers. The company provides grocery distribution for one of Western Canada’s largest grocery retailers the Overwaitea Food Group. LV Logistics specialises in cold storage facilities as well as dry goods storage including products ranging from just-in-time produce, to locally-sourced health & beauty products…

January 12, 2017

Background: Reduce, reuse, recycle: these are the guiding principles behind our household recycling programs and also for Encorp Pacific, the federally incorporated, not-for-profit corporation that provides beverage container management service across Canada.
Encorp’s mandate is to develop, manage and improve systems to recover used packaging and end-of-life products from consumers and ensure that they are properly recycled and not land-filled or incinerated.

Our Work: Our team targeted Encorp’s message to newer…

November 10, 2016

Background: NewLeaf Travel is Canada’s new ultra-low-cost air travel company. Their low fares get you from here to there with the convenience of being able to add the extras you love, à-la-carte style. Most of the main routes are non-stop flights that aren’t currently offered by other companies. We want to spread the love to Canada’s smaller airports because of their laid back atmosphere, cheaper parking and awesome baggage handling….