Archives

April 01, 2020

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.

OUR…

April 18, 2019

BACKGROUND: FortisBC is Canada’s largest private utility company specialising in electric power and gas distribution.
The utility company serves approximately 1 million customers across south central BC (Canada) and also operates a vast 7,000 km+ network of transmission and distribution power lines.
The electricity and natural gas divisions of FortisBC together deliver over 20% of the total energy consumed in British Columbia.

OUR WORK: When a pipeline incident potentially disrupted the flow of natural…

March 01, 2019

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North…

October 12, 2018

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton…

October 12, 2018

BACKGROUND: Amazon is not only the dominant online retailer in the world but the company, but with its surging Amazon Web Services (AWS), and Prime Online content units, the company is poised to become he biggest tech company n the world in the coming years.
A staggering 55% of product searches are now conducted on Amazon – twice the amount on the nearest competitor Google.

OUR WORK: Our Vancouver ethnic marketing…

October 12, 2018

BACKGROUND: Infiniti is the luxury vehicle division of Japanese automaker Nissan. The brand is marketed in over fifty countries around the world, including Canada where the brand has an established hold in the luxury vehicle market. At the turn of 2018, the company announced it would become an electric brand, with all new vehicles either being hybrid or all electric by 2021.

OUR WORK: Infiniti is committed to growing its…

October 12, 2018

BACKGROUND: The University of Windsor is located in Canada’s traditional “automotive capital” across the border from the ‘Motor City’, Detroit, Michigan. The campus is framed by the Ambassador Bridge to the west and the Detroit River to the north. Windsor’s Faculty of Engineering is uniquely positioned in the crossroads of international trade and commerce between Canada and the United States.

OUR WORK: Our Toronto multicultural marketing office assisted the Engineering…

January 03, 2018

BACKGROUND: Aegis Gardens is a senior’s community that focuses on Chinese culture. This community, situated in the Seattle area, is designed to be warm and inviting with thoughtfully designed architecture and interiors that are based on feng-shui. The facility provides 24-hour care provided by a professional Chinese and English-speaking staff. There are over 2.5million Canadians of Chinese descent and an equal number living in the US – this facility is…

September 06, 2017

Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.

Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing…

September 06, 2017

BACKGROUND: Pandora designs, manufactures and markets hand-finished and contemporary jewellery. Pandora jewellery is sold in more than 100 countries on six continents through approximately 7,900 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 21,200 people worldwide of whom approximately 12,500 are located in Gemopolis, Thailand, where the company manufactures its jewellery.

OUR WORK: Our South Asian marketing…

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