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November 21, 2019

BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic…

April 18, 2019
  • Comments Off on Real Estate Board of Greater Vancouver

BACKGROUND: The Real Estate Board of Greater Vancouver (REBGV) is a member-based professional association of more than 14,000 realtors who live and work in communities from Whistler to Maple Ridge to Tsawwassen and everywhere in between.
The Real Estate Board of Greater Vancouver (REBGV) is one of Vancouver’s earliest professional associations.
The Board has been in continuous operation since 1919 when 10 local real estate brokers formed the Vancouver Real Estate Exchange.

OUR WORK:…

April 18, 2019

BACKGROUND: FortisBC is Canada’s largest private utility company specialising in electric power and gas distribution.
The utility company serves approximately 1 million customers across south central BC (Canada) and also operates a vast 7,000 km+ network of transmission and distribution power lines.
The electricity and natural gas divisions of FortisBC together deliver over 20% of the total energy consumed in British Columbia.

OUR WORK: When a pipeline incident potentially disrupted the flow of natural…

April 18, 2019

BACKGROUND: Elections Alberta is an independent, non-partisan office of the Legislative Assembly responsible for administering provincial elections, by-elections and referenda. This body administers the Election Act and the provincial electoral process. Returning Officers are appointed by the Chief Electoral Officer to assist in the conduct of electoral events and effectively train and equip 16,000-plus Albertans who are employed during an election.

OUR WORK: Our Calgary and Edmonton multicultural marketing teams executed…

March 01, 2019

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North…

October 12, 2018

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton…

October 12, 2018

BACKGROUND: Amazon is not only the dominant online retailer in the world but the company, but with its surging Amazon Web Services (AWS), and Prime Online content units, the company is poised to become he biggest tech company n the world in the coming years.
A staggering 55% of product searches are now conducted on Amazon – twice the amount on the nearest competitor Google.

OUR WORK: Our Vancouver ethnic marketing…

October 12, 2018

BACKGROUND: Infiniti is the luxury vehicle division of Japanese automaker Nissan. The brand is marketed in over fifty countries around the world, including Canada where the brand has an established hold in the luxury vehicle market. At the turn of 2018, the company announced it would become an electric brand, with all new vehicles either being hybrid or all electric by 2021.

OUR WORK: Infiniti is committed to growing its…

May 17, 2018

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many…

November 21, 2017
  • Comments Off on Mobility Pricing Independent Commission

Background: Commuters in the Greater Vancouver Regional District are ailing from delays that seem to more severe each year. Road congestion hurts everyone in the Lower Mainland, whether through time lost for productive pursuits, to time which could be better spent with loved ones. Translink, as the statutory authority responsible for the regional transportation network of Metro Vancouver in British Columbia, Canada, including public transport, major roads and bridges,…

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