Archives

November 10, 2016

BACKGROUND: ‘Property re-imagined’ means discovering redevelopment opportunities suitable for creative re-positioning. These construction projects can range from a retail center that has seen better days, a greenfield site ready for fresh development, or a new, mixed use project aligning retail with residential possibilities.
For example, this Vancouver based developer recently built the city’s first strata industrial business park in five years. The three-building, multi-level project replaced an aging light-manufacturing building on a…

November 11, 2015

Background: Developed by Austria’s Swarovski family, Sparkling Hill is considered the premier European styled wellness resort in North America. Over three million individual crystals adorn Sparkling Hill resort, which itself in turn is immaculately carved – like a Swarovski gemstone – into the granite apex of a mountain overlooking Okanagan Lake. The 149 room resort provides a panorama of the north end of Okanagan Lake and the Monashee…

August 26, 2015

Background: This US based cruise-ship company was made famous by The Love Boat in the 1970’s.

Since then has grown into one of the world’s largest cruising companies. The “little cruise line that could” has evolved into a cruise industry giant.
Beginning with a 6,000-ton converted ferry chartered from the Canadian Pacific Railway, Princess now has 16 ships sailing the globe offering approximately 100 itineraries that range from one to…

July 22, 2015

Background: Consumer Protection BC promotes a fair marketplace for consumers and businesses.
The not-for-profit corporation was founded in 2004, its mission being to strengthen consumer protection in BC.
Based on a cost recovery model, Consumer Protection BC is the only organization of its kind in Canada.

The Work: Our team has worked on a variety of projects with Consumer Protection BC, in each case assisting with its mission in BC’s ethnic communities…

July 20, 2015

Background: One of Canada’s oldest private colleges, Sprott Shaw has featured their courses in a number of campaigns over many years that have targeted multicultural consumers in BC and across Canada.

These have crossed all platforms: print, web, radio, and TV.

Over this time period, Sprott Shaw has not only grown in the number of campuses established in Canada and overseas but also in the number of courses available for students.

The…

July 19, 2015

Background: With couples delaying parenthood into their 30’s and 40’s, fertility treatments are increasingly the pathway to pregnancy.

Olive Fertility is a leading clinic in Vancouver, headed by accomplished medical professionals such as Dr. Al Yuzpe who has pioneered innovative techniques in the fertility field.
Aside from traditional marketing outreach through media outlets, the clinic hosts public seminars for couples seeking to learn more about fertility options.

Physicians at the clinic are regularly…

July 18, 2015

Background: Summer is divine in Tofino – Canada’s only surfing mecca – but winter storm season is spectacular.
Wave after giant wave crashes mercilessly into the shoreline of the west coast of Vancouver Island. Perched on a rocky outcropping amidst Vancouver Islands old growth rainforest overlooking the endless play of nature versus nature is The Wickininnish Inn.
Guests are able to dine in 5-star luxury while watching the waters of Pacific…

June 26, 2015
  • Comments Off on International Nannies & Home Care Services

Background: In most Canadian households, both parents need to work.
Companies like International Nannies & Home Care Services provide necessary services to help with the raising of children and assisting with seniors.
With offices in Vancouver and Toronto, the national company provides screening and nanny placement services, both in full-time or part-time positions. The caregivers are both local and from overseas.

The Work: Asian households are traditionally multi-generational and tend to hold…

June 26, 2015

Background: This windows and door manufacturer has been a leading home products company for over 30 years and is headquartered in Langley BC.
All products are made in Canada from a state of the art manufacturing facility. Centra has branch locations across Western Canada.

The Work: Our team worked closely with Centra to produce content targeted to the multicultural communities in Vancouver and surrounding areas.
This content was also written from…

June 26, 2015
  • Comments Off on Canada’s First Nations Artists

Background: Canadian Supreme Court Chief Justice Beverley McLachlin has called Canada’s treatment of its First Nations people as ‘cultural genocide’.
Canadian Prime Minister Stephen Harper has apologised in the House of Commons in Ottawa.
For First Nations Canadians like Maurice Lahanee, a member of BC’s Squamish nation and the publisher of Seven – Your Indigenous News Source, the struggle to heal a community are going to require more than acknowledgements and apologies.
He…