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May 11, 2021

BACKGROUND: With a population of 14.5 million, Ontario is Canada’s most populous province. The province that is ‘Yours to Discover’ includes Ottawa, the nation’s capital city, and Canada’s largest city of Toronto (which is North America’s fourth largest metropolitan area behind LA, New York, and Mexico City). As of 2016, 51.5% of residents in the Greater Toronto Area belonged to a visible minority group, compared with 13.6% in 1981.

OUR…

May 11, 2021

BACKGROUND: Alberta is Canada’s fourth most populous province and home to Canadian cities of Calgary and Edmonton. It is also home to the Rocky Mountains, the resort town of Banff, as well as the Athabasca oil sands, and considered the home province of Canada’s energy sector. Alberta is bordered by BC, Saskatchewan, the Northwest Territories, and Montana to the south.

OUR WORK: Our multicultural marketing team assisted in efforts to…

April 01, 2020

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.

OUR…

April 01, 2020
  • Comments Off on Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its…

April 18, 2019

BACKGROUND: FortisBC is Canada’s largest private utility company specialising in electric power and gas distribution.
The utility company serves approximately 1 million customers across south central BC (Canada) and also operates a vast 7,000 km+ network of transmission and distribution power lines.
The electricity and natural gas divisions of FortisBC together deliver over 20% of the total energy consumed in British Columbia.

OUR WORK: When a pipeline incident potentially disrupted the flow of natural…

April 18, 2019

BACKGROUND: Elections Alberta is an independent, non-partisan office of the Legislative Assembly responsible for administering provincial elections, by-elections and referenda. This body administers the Election Act and the provincial electoral process. Returning Officers are appointed by the Chief Electoral Officer to assist in the conduct of electoral events and effectively train and equip 16,000-plus Albertans who are employed during an election.

OUR WORK: Our Calgary and Edmonton multicultural marketing teams executed…

October 12, 2018

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton…

October 12, 2018

BACKGROUND: This internationally recognised brand specialises in the retail of toys, clothing, video games, and baby products.
Toys R Us Canada operates over eighty stores across the country where the strength of the brand has proven very resilient to online competition from large international digital competitors.

OUR WORK: Recently Toys R Us stores in areas with significant Chinese demographics began accepting WeChat Pay, the extremely popular and ubiquitous digital currency used…

October 12, 2018

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out…

May 17, 2018
  • Comments Off on College of Traditional Chinese Medicine Practitioners and Acupuncturists

Background:  The College is the official professional regulatory authority that regulates the practice of traditional Chinese medicine (TCM) and acupuncture in British Columbia. The College serves and protects the public interest by regulating and advancing safe, ethical and quality traditional Chinese medicine practice in British Columbia. Working with external agencies and partners provincially, nationally and internationally, the College actively works to continuously improve the high standards of care that government,…

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