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April 01, 2020

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.

OUR…

November 21, 2019

BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic…

April 18, 2019

BACKGROUND: Elections Alberta is an independent, non-partisan office of the Legislative Assembly responsible for administering provincial elections, by-elections and referenda. This body administers the Election Act and the provincial electoral process. Returning Officers are appointed by the Chief Electoral Officer to assist in the conduct of electoral events and effectively train and equip 16,000-plus Albertans who are employed during an election.

OUR WORK: Our Calgary and Edmonton multicultural marketing teams executed…

March 01, 2019

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North…

October 12, 2018

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out…

October 12, 2018

BACKGROUND: The University of Windsor is located in Canada’s traditional “automotive capital” across the border from the ‘Motor City’, Detroit, Michigan. The campus is framed by the Ambassador Bridge to the west and the Detroit River to the north. Windsor’s Faculty of Engineering is uniquely positioned in the crossroads of international trade and commerce between Canada and the United States.

OUR WORK: Our Toronto multicultural marketing office assisted the Engineering…

May 17, 2018

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many…

May 14, 2018
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Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in…

January 03, 2018

BACKGROUND: Aegis Gardens is a senior’s community that focuses on Chinese culture. This community, situated in the Seattle area, is designed to be warm and inviting with thoughtfully designed architecture and interiors that are based on feng-shui. The facility provides 24-hour care provided by a professional Chinese and English-speaking staff. There are over 2.5million Canadians of Chinese descent and an equal number living in the US – this facility is…

November 03, 2017

Background: Avison Young is one of the world’s fastest-growing commercial real estate firms. Headquartered in Toronto, this global firm now has over 80 offices and over 100 million square feet of space under property management.  In 2017, the company was named one of Canada’s Best Managed Companies for the sixth year running by Deloitte.

Our Work: Southeast Calgary’s new XXXX commercial development has XXX introduced XXX units into Calgary’s commercial…

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