Archives

April 01, 2020
  • Comments Off on Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its…

November 22, 2019

BACKGROUND: Vancouver is Canada’s third largest metropolitan region. It is Canada’s Pacific Rim gateway to the Asia and one of the most multicultural cities in the world with over 1 million people from Asian heritage living in the British Columbia’s Lower Mainland.

The city is a growing tech hub, and cultural industries hub. Vancouver is consistently named as one of the top five worldwide cities for livability and quality of life…

May 14, 2018
  • Comments Off on Greater Toronto Airport Authority

Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in…

December 20, 2017

BACKGROUND: Canada has some of the highest cellphone rates in the world. Lucky Mobile is set to counter this situation and provide Canadian consumers a choice by offering a low-cost mobile solution. Lucky Mobile, launched by Bell Telecom, has liberated the market by offering cell service without a credit check (a bane of newer immigrants who compose a growing segment of Canada’s consumer market), no long term commitment, protections…

December 20, 2017

BACKGROUND: With it main hub in Manila, Philippine Airlines flies to 31 destinations in the Philippines and 41 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe. It is one of Asia’s biggest airline carriers with over 7,000 people employed worldwide.

OUR WORK: When Philippine Airlines launched its new international non-stop service between Manila and Toronto, Sunflower Media’s Toronto ethnic marketing team provided our expertise…

September 06, 2017

Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.

Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing…

September 05, 2017

Background: Loblaws is a supermarket chain with over 2000 stores in Canada. It is Canada’s largest food distributor.
Loblaws is headquartered in Brampton, with stores in British Columbia, Alberta, Ontario and Quebec, including its marquee brand, Real Canadian Superstore. The first grocery store in the chain opened in 1919 – it was based on a self-serve, cash-and-carry model which offered lower prices. This model proved to be a big hit. Over the…

November 10, 2016

Background: NewLeaf Travel is Canada’s new ultra-low-cost air travel company. Their low fares get you from here to there with the convenience of being able to add the extras you love, à-la-carte style. Most of the main routes are non-stop flights that aren’t currently offered by other companies. We want to spread the love to Canada’s smaller airports because of their laid back atmosphere, cheaper parking and awesome baggage handling….

September 02, 2016

BACKGROUND: The Canadian Labour Congress (CLC) is the largest labour body in Canada. This umbrella organisation brings together dozens of national and international unions, provincial and territorial federations of labour and community-based labour councils to represent 3.3 million Canadian workers for more than 50 years. The Canadian Labour Congress advocates politically for policies and programs that improve the lives of all workers, such as the creation of better and more secure…

September 02, 2016

BACKGROUND:  As North America’s largest provider of funeral, cremation and cemetery services, the Dignity Memorial network provides families with compassionate and professional final arrangements. Dignity Memorial providers care for more than 500,000 families each year through a network of more than 1,800 funeral, cremation and cemetery providers in Canada and the United States.

Our Work: With the growth of Canada’s ethnic communities, the need has risen for services that are…

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