October 12, 2018

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out…

May 17, 2018

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many…

September 05, 2017

Background: Loblaws is a supermarket chain with over 2000 stores in Canada. It is Canada’s largest food distributor.
Loblaws is headquartered in Brampton, with stores in British Columbia, Alberta, Ontario and Quebec, including its marquee brand, Real Canadian Superstore. The first grocery store in the chain opened in 1919 – it was based on a self-serve, cash-and-carry model which offered lower prices. This model proved to be a big hit. Over the…

February 15, 2017

Background: BC Chicken Marketing was the first poultry board created in Canada, its mandate being to monitor and regulate the production and marketing of chicken in British Columbia.
In recent years this role has grown in complexity with the introduction of the quota system for production and also given the increasingly global nature of trade.

The Work: Our multicultural marketing team has provided its ethnic advertising expertise to the BC Chicken Marketing…

July 23, 2015

Background: The BC Dairy Foundation is dedicated to increasing consumption of milk in BC and delivering innovative nutrition education programs to British Columbia consumers.
This includes supporting BC dairy producers with programs and initiatives to promote a vibrant and sustainable industry that supplies the best quality milk to consumers.

The Work: South Asians are the largest per capita consumers of milk in BC and in Canada.
A significant percentage of consumers from…

July 23, 2015

Background: ‘Natural Since Always’, eggs hold an esteemed place in the Western diet.
The eggs produced by the farmers of British Columbia are done so to the highest of health standards.

BC Egg Marketing Board’s mission is to educate all citizens in the province about the nutritional value of this essential staple.

Our Work: We organised an ethnic market campaign – Chinese and South Asian – for the Egg Marketing Board. Working…

May 21, 2015

Background: The BC Salmon Farmers Association is a forum for communication and cooperation within the salmon farming sector.

The focal point for liaison between the industry and government. Members include both farmed salmon producers, and many of the companies who provide services and supplies to them.

Our Work: Our team composed a campaign entitled “Local ingredient | International Cuisine” for the BC Salmon Farmers. We organised a series of video…