May 11, 2021

BACKGROUND: Alberta is Canada’s fourth most populous province and home to Canadian cities of Calgary and Edmonton. It is also home to the Rocky Mountains, the resort town of Banff, as well as the Athabasca oil sands, and considered the home province of Canada’s energy sector. Alberta is bordered by BC, Saskatchewan, the Northwest Territories, and Montana to the south.

OUR WORK: Our multicultural marketing team assisted in efforts to…

April 01, 2020

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.


April 01, 2020
  • Comments Off on Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its…

November 21, 2019

BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic…

April 18, 2019

BACKGROUND: FortisBC is Canada’s largest private utility company specialising in electric power and gas distribution.
The utility company serves approximately 1 million customers across south central BC (Canada) and also operates a vast 7,000 km+ network of transmission and distribution power lines.
The electricity and natural gas divisions of FortisBC together deliver over 20% of the total energy consumed in British Columbia.

OUR WORK: When a pipeline incident potentially disrupted the flow of natural…

March 01, 2019

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North…

October 26, 2018

BACKGROUND: The Royal Canadian Mint’s operations in Winnipeg produce over 1 billion circulation coins each year. These are the coins Canadians use in everyday life, whether for plugging into parking meters, or buying products from vending machines. The Mint also issues special circulation coins to mark events or occasions, such as the coloured Poppy quarter, the Millennium series of 25-cent coins and the 2010 Vancouver Olympic mascot coins.
The Winnipeg high-tech…

October 12, 2018

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton…

October 12, 2018

BACKGROUND: Amazon is not only the dominant online retailer in the world but the company, but with its surging Amazon Web Services (AWS), and Prime Online content units, the company is poised to become he biggest tech company n the world in the coming years.
A staggering 55% of product searches are now conducted on Amazon – twice the amount on the nearest competitor Google.

OUR WORK: Our Vancouver ethnic marketing…

October 12, 2018

BACKGROUND: Infiniti is the luxury vehicle division of Japanese automaker Nissan. The brand is marketed in over fifty countries around the world, including Canada where the brand has an established hold in the luxury vehicle market. At the turn of 2018, the company announced it would become an electric brand, with all new vehicles either being hybrid or all electric by 2021.

OUR WORK: Infiniti is committed to growing its…

Sunflower Multicultural