Archives

October 12, 2018

BACKGROUND: The University of Windsor is located in Canada’s traditional “automotive capital” across the border from the ‘Motor City’, Detroit, Michigan. The campus is framed by the Ambassador Bridge to the west and the Detroit River to the north. Windsor’s Faculty of Engineering is uniquely positioned in the crossroads of international trade and commerce between Canada and the United States.

OUR WORK: Our Toronto multicultural marketing office assisted the Engineering…

May 14, 2018

Background:  TD Canada Trust is the personal, small business and commercial banking operation of the Toronto-Dominion Bank (TD) in Canada. TD Canada Trust offers a range of financial services and products to more than 10 million Canadian customers through more than 1,100 branches and 2,600 “Green Machine” ATM’s. In addition to the countrywide network of TD branches and ATM’s in Canada, the bank has a network of mobile mortgage…

May 14, 2018

Background: Located in the foothills of the Rockies, Calgary is one of Canada’s most dynamic urban centres. This city of 1.5 million people is the commercial capital of Alberta and its thriving energy sector, as well as home to a number of other head offices for Canadian companies or their multinational affiliates. The annual Calgary Stampede, held in the city since 1886, is considered ‘the greatest outdoor show on…

May 14, 2018
  • Comments Off on Greater Toronto Airport Authority

Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in…

January 03, 2018

BACKGROUND: Aegis Gardens is a senior’s community that focuses on Chinese culture. This community, situated in the Seattle area, is designed to be warm and inviting with thoughtfully designed architecture and interiors that are based on feng-shui. The facility provides 24-hour care provided by a professional Chinese and English-speaking staff. There are over 2.5million Canadians of Chinese descent and an equal number living in the US – this facility is…

December 20, 2017

BACKGROUND: With it main hub in Manila, Philippine Airlines flies to 31 destinations in the Philippines and 41 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe. It is one of Asia’s biggest airline carriers with over 7,000 people employed worldwide.

OUR WORK: When Philippine Airlines launched its new international non-stop service between Manila and Toronto, Sunflower Media’s Toronto ethnic marketing team provided our expertise…

November 21, 2017
  • Comments Off on Mobility Pricing Independent Commission

Background: Commuters in the Greater Vancouver Regional District are ailing from delays that seem to more severe each year. Road congestion hurts everyone in the Lower Mainland, whether through time lost for productive pursuits, to time which could be better spent with loved ones. Translink, as the statutory authority responsible for the regional transportation network of Metro Vancouver in British Columbia, Canada, including public transport, major roads and bridges,…

November 04, 2017

Background: Nutricosmetics is a growing sector of the beauty and wellness industry. Minerva is a leading edge company in this field. Earlier this year in March 2017, this multinational company launched Gold Collagen, a new generation skincare solution that works from within to promote beautiful and younger looking skin. This nutricosmetic is a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the…

September 06, 2017

Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.

Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing…

September 06, 2017

BACKGROUND: Pandora designs, manufactures and markets hand-finished and contemporary jewellery. Pandora jewellery is sold in more than 100 countries on six continents through approximately 7,900 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 21,200 people worldwide of whom approximately 12,500 are located in Gemopolis, Thailand, where the company manufactures its jewellery.

OUR WORK: Our South Asian marketing…

Sunflower