Archives

April 01, 2020

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.

OUR…

March 01, 2019

BACKGROUND: Beedie Development Company is one of Canada’s largest private real estate companies. This Vancouver based corporation focuses on development, investment and property management with the mission of positively influencing the well-being of residents, commerce and community. The namesake of the company, Keith Beedie, founded the company in 1954 on the principles of uncompromising quality, outstanding service, and nurturing loyal relationships.

OUR WORK: Our multicultural marketing team has worked on The Heights…

October 12, 2018

BACKGROUND: This internationally recognised brand specialises in the retail of toys, clothing, video games, and baby products.
Toys R Us Canada operates over eighty stores across the country where the strength of the brand has proven very resilient to online competition from large international digital competitors.

OUR WORK: Recently Toys R Us stores in areas with significant Chinese demographics began accepting WeChat Pay, the extremely popular and ubiquitous digital currency used…

October 12, 2018

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out…

October 12, 2018

BACKGROUND: This unique global institution is located in Toronto, Ontario where it houses a rare collection of Islamic art, Iranian (Persian) art and Muslim culture. The museum is an initiative of the Aga Khan Trust for Culture, an agency of the Aga Khan Development Network. The collection, which comprises some 1,000 objects, includes priceless examples of Qur’an manuscripts that demonstrate the variety of script, media and decorative styles that…

October 12, 2018

BACKGROUND: Infiniti is the luxury vehicle division of Japanese automaker Nissan. The brand is marketed in over fifty countries around the world, including Canada where the brand has an established hold in the luxury vehicle market. At the turn of 2018, the company announced it would become an electric brand, with all new vehicles either being hybrid or all electric by 2021.

OUR WORK: Infiniti is committed to growing its…

May 17, 2018

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many…

May 14, 2018

Background:  TD Canada Trust is the personal, small business and commercial banking operation of the Toronto-Dominion Bank (TD) in Canada. TD Canada Trust offers a range of financial services and products to more than 10 million Canadian customers through more than 1,100 branches and 2,600 “Green Machine” ATM’s. In addition to the countrywide network of TD branches and ATM’s in Canada, the bank has a network of mobile mortgage…

May 14, 2018

Background: Located in the foothills of the Rockies, Calgary is one of Canada’s most dynamic urban centres. This city of 1.5 million people is the commercial capital of Alberta and its thriving energy sector, as well as home to a number of other head offices for Canadian companies or their multinational affiliates. The annual Calgary Stampede, held in the city since 1886, is considered ‘the greatest outdoor show on…

December 20, 2017

BACKGROUND: With it main hub in Manila, Philippine Airlines flies to 31 destinations in the Philippines and 41 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe. It is one of Asia’s biggest airline carriers with over 7,000 people employed worldwide.

OUR WORK: When Philippine Airlines launched its new international non-stop service between Manila and Toronto, Sunflower Media’s Toronto ethnic marketing team provided our expertise…

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