September 06, 2017

Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.

Our Work: Our ethnic marketing team executed print and digital campaign targeting Filipino households. Our multicultural marketing…

February 25, 2017

Background: The Kit is Canada’s 360˚ beauty and style leader: elegant, engaging, and essential. This fashion company is a full-fledged media brand, which uses the power of digital, print and social to tell rich, engaging, authentically multi-platform stories. The Kit connects with readers with Canada’s most compelling beauty and fashion content: breaking news, gorgeous photo shoots, editor-approved shopping lists, and thoughtful trend features. The magazine’s female…

February 19, 2017
  • Comments Off on LV Logistics (Overwaitea Food Group)

Background: With a combined workforce of almost 650 employees , one of the largest in the Fraser Valley in BC, EV Logistics operates two distinct distribution centers. The company provides grocery distribution for one of Western Canada’s largest grocery retailers the Overwaitea Food Group. LV Logistics specialises in cold storage facilities as well as dry goods storage including products ranging from just-in-time produce, to locally-sourced health & beauty products…

January 12, 2017

Background: Reduce, reuse, recycle: these are the guiding principles behind our household recycling programs and also for Encorp Pacific, the federally incorporated, not-for-profit corporation that provides beverage container management service across Canada.
Encorp’s mandate is to develop, manage and improve systems to recover used packaging and end-of-life products from consumers and ensure that they are properly recycled and not land-filled or incinerated.

Our Work: Our team targeted Encorp’s message to newer…

November 10, 2016

Background: NewLeaf Travel is Canada’s new ultra-low-cost air travel company. Their low fares get you from here to there with the convenience of being able to add the extras you love, à-la-carte style. Most of the main routes are non-stop flights that aren’t currently offered by other companies. We want to spread the love to Canada’s smaller airports because of their laid back atmosphere, cheaper parking and awesome baggage handling….

November 10, 2016

BACKGROUND: Minto is an award-winning integrated real estate development and property management company that has proudly created healthy communities and innovative places for people to live, work and play for over 60 years. Our legacy of exceptional quality and craftsmanship began with brothers Gilbert, Irving, Lorry and Louis Greenberg, a vacant barn and a shared vision to always do the right thing. Today Minto has grown to include rental apartments, furnished…

May 12, 2016

BACKGROUND: The Calgary Stampede has been called the Greatest Outdoor Show on Earth and for good reason. Over one million people attend the July extravaganza which features bull riding, barrel racing, steer wrestling, tie down roping, saddle bronc, bareback riding and of course pancake breakfasts and stampede parties. The Stampede is a not-for-profit community organization that preserves and celebrates Canada’s western heritage, cultures and community spirit.

Our Work: With the…

February 10, 2016
  • Comments Off on Tourism Northwest Territories

BACKGROUND: Northerners speak ‘welcome’ in no fewer than 11 official languages and many more, from countries that range from Armenia to Zimbabwe.
Visitors will always be welcomed in English, but chances are just about every second person you meet can speak at least one other language. Roughly half our 43,000 residents are First nations or Inuvialuit. The larger centres, Yellowknife, Inuvik and Hay River, are also home to more recent arrivals.
Who are we? From…

November 11, 2015

Background: With a total population of almost 3 million people, Vancouver and its surrounding municipalities constitute the Metro Vancouver region. The population in Western Canada’s largest city as as diverse as any in the world, with over half of residents not born in the city and an overall population of visible minorities comprising more than 50% of the total population.

Our Work:  Environmental issues are at the forefront for…

November 11, 2015

Background: Developed by Austria’s Swarovski family, Sparkling Hill is considered the premier European styled wellness resort in North America. Over three million individual crystals adorn Sparkling Hill resort, which itself in turn is immaculately carved – like a Swarovski gemstone – into the granite apex of a mountain overlooking Okanagan Lake. The 149 room resort provides a panorama of the north end of Okanagan Lake and the Monashee…