There are over 1 billion users on WeChat, the largest Chinese ‘super-app’.
On WeChat, users are able to message one another, pay for goods and services, utilise countless ‘mini-apps’ that provide a range of services from ride-hailing to booking airline tickets, play games, and do many other things.
In Canada and the US, a large majority of Chinese speaking immigrants use the app on a daily basis where it provides similar functionality as Facebook, Whatsapp, and Amazon. WeChat is where this community congregates and for companies seeking to communicate with this market, it is an online platform that cannot be ignored.
We work with our clients to execute Chinese language campaigns on WeChat that range in scope from advertorial formats to banner campaigns and beyond.